IT PAYS TO ADVERTISE: VISTAPRINT'S LOW TECH SOLUTION
Last month I spent a lot of time at that most high tech of events: SXSW Interactive, the third (and fastest-growing) segment of Austin's acclaimed South by Southwest Music and Film Festival. I lounged among the geeks and bloggers, haunted the trade show and talked endlessly with vendors, melting into a crowd of thousands intent on answering the question: how can I better sell my product or idea through my website? More importantly, how do I get people to my website in the first place?
There I was, glassy-eyed, head awash in marketing schemes, when I happened to run into an old acquaintance who'd somehow managed to get in on a free day pass when I had shelled out $450. You have to admire this man's smarts. I asked him how he publicized his various web ventures.
"Well," he said, "I think the best way is business cards."
Business cards???
Then he told me about Vistaprint. "The cards are free," he said. "You can put your message on them. You know, 'Water is DANGEROUS'...something along those lines."
It was the word "free" that got to me. It sounded too good to be true. But who wouldn't try something that's free?
Not knowing what to expect, I went to their website, where I learned that the first order of 250 cards is indeed free -- except for postage, which amounted to something like $4. Still an incredibly good deal.
To my delight, one of the dozen available background templates was a simple water motif: perfect! The text space was quite limited, so the massage required some thought. Not the most eloquent statement in the world, perhaps, but it makes its point. Two weeks later, the cards arrived in my PO box. .
Of course, Vistaprint isn't in business to give out freebies. They're relying on repeat business, and they'll certainly get mine when it comes time to reorder or come up with something more creative. Meanwhile, others might want to try this too.
Wouldn't it be great if everyone had anti-fluoride business cards?
Posted by M. Rae Nadler-Olenick at 4/2/2010 10:05 AM 
Categories: health wellness environment
Tags: fluoride water fluoridation teeth fluorosis bones skeleton thyroid kidneys dental follies
Categories: health wellness environment
Tags: fluoride water fluoridation teeth fluorosis bones skeleton thyroid kidneys dental follies
Just wanted to mention that many of the bars use very slick glossy color post card size flyers in shocking quality detail. For one side about 125 bucks for 5000 on special. More for both sides but still below 200. This does not include the design layout which some might do themselves. Cheaper then any other printing even with bulk ink. Big enough to show pictures and give a message. Many churches have a information table in the lobby entrance with handouts or information. Almost all local health food stores I asked allowed my material but this would be slicker especially in a plexglass holder. Much easier to hand out then full page and more likely to be stuck in pocket instead of trash can. Photo quality but thicker paper. The bars have them in the streets from trying to draw in crowds and having people hand them out during high tourist times.
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